Product recall notifications
All the essentials for your product recall management solution
Text | Voice | Email
With product recalls becoming more and more commonplace, businesses can ill afford to underestimate the negative impact a recall event can have on finances and reputation, for instance. Putting in place a clear and detailed plan can make all the difference and help avoid a major, disruptive impact on profit, client retention and brand. Consequently a comprehensive notification capability is vital. It enables a company to make clear announcements through multiple channels and ensure as many customers and effected parties are reached.
Alerting Hub, with its unique campaign or event-centric approach, has wrapped all the essentials into a flexible, programmable platform – we make it easy to send, track and collate text, voice and email messages through your product recall management system.
During the first 9 months of 2020 some 54 product recalls were issued in the UK alone – and that’s just appliances! Food and drink, for example, is also seeing an upward trend in recalls where in Q1 2019 a 7.1% increase to 1,041 was recorded. A product may need recalling for many reasons, such as design faults, production errors or even through malicious activity; for instance the recent Tesco baby food-tampering incident. Regardless of the cause, the way a business responds has far-reaching implications, way beyond future financial success because quite often it is a matter between life and death.
Sent by voice, text and email product recall notifications ensures everyone is informed
Engine faults; sticky pedals; faulty electronic steering systems; airbags
Contamination; undeclared allergens; tampering
Exploding phones; faulty batteries; devices overheating
Fastenings on baby clothes; unsteady furniture; choking hazards
Contamination; side effects; defects
Quick, effective product recall notifications are critical. Timely, honest alerts have the potential to prevent serious injury or loss of life. But they also help to control the impact from a public relations perspective – where bad news and potentially inaccurate information can go viral quickly.
A combination of channels are available to ensure alerts are sent out to all effected parties and customers. Through scheduling, bulk notifications are sent simultaneously, or coordinated as part of an escalation process – depending on the response and action required.
The ability to communicate directly with customers and partners according to preference — whether via text message, phone call, or email— helps a business ensure effective, targeted outreach. No business sets out to have a product recalled. The hope is that such event never happens. However, should the need arise it is vital that the capability and capacity is there to ensure 000s of notifications can be sent quickly. The Alerting Hub platform was built to meet the challenging demands of a variety of mass notification systems – capacity, redundancy and scalability
Sending out product recall notifications is only part of the story. The driving force behind them is to ensure guidelines are followed – products unplugged, thrown away, usage stopped, dealers contacted, etc. As a result of texts, phone calls or emails being sent, a business can gain confidence that product recall alerts have been received and where appropriate the correct action taken.
This confidence comes from having an adequate monitoring system in place. Where a text message has failed the system must have the ability to track this perhaps triggering follow-up actions, such as resending the message via an alternative method. If a message has been received but ignored can the system administrator easily identify these and send follow-ups? Alerting Hub’s return path makes all this possible. Each product recall event is assigned its own ID enabling all communications to be tied together – providing an important value add to any product recall management solution.
Deliver short, simple messages straight to client’s phone – with links for further info or to complete tasks.
The most intrusive form of communication can greatly increase likelihood of correct action being taken.
Whilst unobtrusive a great deal of information can be conveyed – ready to be opened when convenient.
Send notifications through a combination of channels to ensure the message gets through.
Multiple servers in multiple locations
Full scalability in the cloud. As the demands of your application increase the Alerting Hub platform will automatically scale up to match
Easily track and monitor results associated with a particular campaign, regardless of channel – SMS, Voice and Email
Instil confidence in respondents that the message being received is genuine and deserves attention.
Include links to event specific landing pages, where recipients can gain further information and guidance.
Enable the same message to be sent as a text or played within a voice call using text-to-speech
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