Voice calls are still the most attention grabbing, intrusive way to get your message heard – a ringing phone insists on a response. Furthermore it is one of the most feature rich channels you can integrate into a solution. There is so much you can do with voice calls, from the basics of making a call through to creating complex call flows involving IVR and conferencing capabilities.
Whilst voice may not be a preferred communications channel, especially for younger generations, it is the most effective way to get attention. For this reason voice remains the top choice for sending time critical alerts.
Perhaps of equal importance are the commanding, reassuring qualities of a voice call. Phone calls remain the primary way to consistently convey a personal, human voice to an audience. And for people in distress hearing a clear and calm voice that can succinctly provide advice, instruction or directions is vital.